Last week we focussed on how your company can harness UGC to bolster your corporate culture and satisfy consumer desires to be a part of the stage show that is PR and marketing. Today, we discuss another way of using relevant information to satisfy the societal desire for immediacey:
REAL TIME PR
We’ve seen how not-for-profit organisations have utilized this method to communicate their messages and results via Twitter, Facebook and Instagram. But how do we as profit-making corporations, benefit from this quick and snappy technique?
One trick, is to ride the curtails of an event.
- What are your consumers watching?
- When and where are they watching it?
- And, most importantly, where are they discussing it?
Oreo was showered in glory when their single tweet during the 2013 Super Bowl Sunday black-outs got a laugh…or ten thousand re-tweets to be exact.
Regardless of the black-outs, the 2013 Super Bowl was reported to have still had the second largest audience in 27 years.Reuters estimated that advertisers paid an average of $4 million for a 30-second spot during the game. Oreo did this also, however it’s safe to say their off-the-cuff tweet has left a longer lasting impression than any commercial that comes on while Super Bowl fans are up getting another beer from the fridge.
I don’t know about you, but I hate commercials.
I do however LOVE TO TWEET.
Especially during a high stakes football game. If you can capture the some of the attention of that devoted audience for less than a few million, I’d say it’s a success. They were dubbed the big winners of this year’s sporting-spectacular by the Wall Street Journal…
Stunts such as this, if you can pull them off, have an added element of credibility (and they’re free!). It shows that you’re tuned into the same media channels as your consumers.
Thinking on your feet and keeping up with the current hot topics being discussed right now will score you big points and big re-tweets. This is the modern chit-chat that will create the “social buzz” we’re all scrambling for in this industry.
Don’t waste another minute wondering where your audience came from and where they’re headed.
Where are they RIGHT NOW and WHAT ARE THEY TALKING ABOUT?